Get ready for a high-speed thrill ride with the launch of the brand new BMW M 1000 R and BMW M 2!

Under the slogan "LIFE IN THE FAST LANE," we partnered with production company Florida Reklame to create exciting, adrenaline-fueled content. From capturing stunning footage on the set in Estonia, to putting the finishing touches in post-production, the focus was on delivering an unforgettable experience. Meet Leia and Eric, two fearless speedsters, in our two social media films, reels, and get a behind-the-scenes look at the making of this action packed campaign. Buckle up and join us on this white-knuckle journey!

To date, the campaign is running successfully in more than 30 markets worldwide and has generated more than 10 million clicks on TikTok, Instagram and YouTube.